About Us
We work at the point where AI decisions are formed. Our role is not to make work easier. It is to ensure decisions are better.
We have seen that efficiency improves output. It does not improve judgement. AI can accelerate activity without improving the quality of the decision behind it.
We use AI to introduce challenge, not comfort:
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to surface risk
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to prompt better thinking
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to test whether a decision holds
We do not treat AI as a replacement for judgement. We treat it as a tool that strengthens it — by adding scrutiny, discipline, and a second line of thinking at the point a decision is made.
We are accountable for the clarity of the decisions we shape. If a decision cannot be explained, owned, and defended, it is not ready to proceed.
We are a small team, united by shared values, strong ethics, and a deep sense of responsibility for the decisions we shape.
We operate as a team of nine. Only three are human. All accountability sits with us.
The People Behind the Work
Malcolm Maxwell
CTO - Chief Bot Whisperer
AI Architecture & Systems
Designs AI systems that remain accountable, secure and defensible over time.
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Degree in Artificial Intelligence (1993); 35+ years across the full evolution of applied AI
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Former Weapons Engineering Officer, Royal Navy; Nuclear Operations Targeting Officer, Trident programme
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Early researcher in the ethical use of AI in decision-making (Cranfield, 2008)
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Senior technology leadership across Oil & Gas, FinTech and Blockchain; former COO of a publicly listed company
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Marla Ubhi
CEO - Chief People Whisperer
Decision & Operational Leadership
Works at the point where decisions carry financial and operational consequence.
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30+ years building, scaling and exiting businesses across retail, services and investment
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Former Managing Director, KSC Worldwide she negotiated a long-term £120m fuel supply agreement
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Identifies problems organisations haven't yet named, before they become irreversible
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Advises founders, CEOs and boards through Marla Investments and NakedAI
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Saakshi Saggu
Associate - Chief Knowledge Keeper
Knowledge & Decision Support
Ensures decision clarity is captured, structured and retained across the work.
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Owns the firm's internal knowledge base, the single source of truth across research, transcripts, decisions, and analytical artefacts
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Architectural training under Malcolm Maxwell, embedded in how decisions translate into systems
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The firm's red team. Tests claims, framings and outputs with a cold human eye
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Keeps the human dimension visible: adoption, resistance, trust, and unintended consequences
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Our Clients
Work delivered across regulated, technical and high- accountability environments
